Vita C Serum
How it works:
Vitamin C is a powerful antioxidant and one of the most science-backed ingredients in skincare. But to be effective, it has to be incorporated in a high enough percentage to actually create optimal effects while limiting the chance of irritation. Vita C Serum utilizes a potent 30% concentration of THD, a form of vitamin C that the lipid barrier loves, so there’s no resistance from the skin. Murumuru and cupuacu seed butters, naturally high in vitamins A and C, deeply hydrate while vegan squalane, a skin identical lipid, directs the ingredients to where they need to go.
Ingredients:
Squalane, Tetrahexyldecyl Ascorbate (Vitamin C), Safflower Oil/Palm Oil Aminopropanediol Esters, Astrocaryum Murumuru Seed Butter, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Cholecalciferol (Vitamin D), Palm Alcohol, Lecithin, Phytosteryl Canolate, Helianthus Annuus (Sunflower) Seed Oil.
Results:
- 91% said their skin was hydrated
- 88% agree their skin felt healthy
- 78% of people agree their skin looked bright
- 78% said their skin looks even
- 72% said their skin looks firm
*4-week consumer perception study with 32 panelists
Key Ingredients
Vitamin C
a 30% concentration of lipid-soluble THD vitamin C that helps brighten and protect the skin
Murumuru + cupuacu seed butters
a plant-based blend of exotic seed butters that helps calm skin redness, visibly smooths skin texture and deeply hydrates
Vegan squalane
a skin identical lipid that enhances ingredient delivery to help visibly improve the look of skin
